By David Hylton,
Public Relations Specialist
Thank you, thank you, thank you! We can’t say it enough! On July 10 when we launched our Twitter campaign, we didn’t quite know what to expect. We knew we’d get a lot of new followers, but perhaps we underestimated the generosity of people out there. For everyone who lent a hand in this – THANK YOU!
As the campaign ended at noon today, we had more than 2,200 followers – that’s 11 gifts to help deprived, excluded and vulnerable children and families in The Gambia, Zambia, Kenya and Ethiopia. (For more information on the campaign and how it worked, click here to read our initial post and here when we reached 1,500 followers.)
Now that this campaign is over, what’s next? Thanks to anonymous donors who are going above their usual giving amount for this campaign, children and families will receive the following gifts:
• Chickens for a school in The Gambia
• A goat for a family farm in Zambia
• Mango trees in Kenya
• Vegetable seeds in Ethiopia
Over the next few days, we will ship the items to the program areas so they can be put to immediate use. During this process, we are working with ChildFund International employees in those countries to film video and take pictures so that you can see how following us on Twitter helped children living in poverty. It’s a commitment from us to hold an accountable dialogue with you.
We expect this process may take a couple of months to complete. Due to delivery issues to remote parts of the world and technology issues with slow Internet connections in many areas where we work, getting information from our program areas takes time and patience from everyone involved.
Now that the Twitter campaign is over, it certainly doesn’t mean that our presence there is disappearing. We’ll continue to post updates about ChildFund, answer questions followers may have, retweet others’ posts on topics we find relevant and much more. This campaign is only the beginning of our conversation.