By David Hylton,
Public Relations Specialist
It would be easy to jump to the conclusion based on the headline that Mardi Gras and ChildFund International have nothing in common. That’s pretty much true, but taking the lessons learned from a Twitter experiment from Tom Martin, a 15-year veteran of the marketing industry, I hope we can let you know more about ChildFund International.
Tom was a speaker this past weekend at Social South, a social media conference I attended in Birmingham, Ala. Earlier this year Tom was on a mission to change people’s perceptions of Mardi Gras. Many people think of Mardi Gras as a place to drink, throw beads and do a lot of other non-family friendly things. There’s a whole other side to Mardi Gras though, and in a five-day span Tom posted 185 tweets on Twitter to help spread the message that the event can be for families, too. In the end, his experiment was successful. For the full details on his experience, click here to read how the experiment started and here for the results. I was amazed.
So how does this tie in to ChildFund? In October we’re planning to bring you a series of blogs that highlight our programs in each of the 31 countries where we work. Right now we’re calling it “31 in 31” – 31 countries in 31 days. While listening to Tom speak over the weekend I realized that our plan needs your input before we start.
We know what we want to say about many of the countries we work in, but what will you get out of it? We know about ChildFund and you know about ChildFund, but do the perceptions match? We want “31 in 31” to be an experience – a virtual tour of sorts of the ChildFund International world. But what do you want to see? Blogs from youth? Lots of photos? In the next few days, we’d love to hear from you to give you what you want to see. And if you have a better name than “31 in 31” we’d like to hear that, too.
Click here to visit the “Places” section of our Web site that has information about each of our countries. Visit that page to shape your questions, comments and suggestions and then come back to this blog and leave your thoughts. Then in October check back for “31 in 31” to learn more!