by Virginia Sowers
We just launched an expanded Facebook site to engage more interactively with our growing online community.
The new page features virtual gifts from the ChildFund catalog, an instant poll, a link to our Twitter feed and videos from our YouTube channel. Our fans now have opportunities to virally share important ways they are helping change a childhood through sponsorship and donations.
We also have a special focus on Haiti, linking Facebook fans to our donation page on the ChildFund Web site.
And just in time for Valentine’s Day, we’ve created a downloadable ChildFund heart symbolizing our work in 31 countries around the globe. We’re inviting Facebook fans to download the badge and use it for their profile picture leading up to Feb. 14.
By integrating several of our social media platforms with Facebook, we aim to project a consistent brand presence that resonates with our supporters and attracts new members to our child-focused community.
Social networks like Facebook and Twitter are rapidly becoming preferred methods for sharing news, discussing important issues and staying in touch.
One of our long-term ChildFund sponsors reconnected with a former sponsored child on Facebook. It had been four years since the young man left the ChildFund program, and their online reunion was an incredibly happy moment.
If you’re not already connected to ChildFund through social media, we invite you to find out what you’ve been missing! More important, we want to hear firsthand how you’ve changed a child’s life and what ChildFund means to you.