by Virginia Sowers, ChildFund Community Manager
Like many children, I was captivated with the story of Robin Hood when I was younger. The whole idea of carrying out social justice — especially in unorthodox ways — was recklessly appealing.
So every time a new Robin Hood movie makes its way to theaters, I flash back to those childhood dreams of accomplishing good in daring ways.
The Robin Hood Lionhearts cause-marketing campaign seeks to identify and recognize everyday Robin Hoods who make outstanding contributions to worthy causes — big or small.
I can think of several ChildFund supporters who would qualify. I bet you can, too.
Nominees set up online profiles, and seek votes for their cause of choice by tweeting and posting on Facebook, Flickr and YouTube.
Universal will select three Grand Prize Lionhearts to each receive $5,000 plus $5,000 to share with a charity of their choice. Ten first prizes will be awarded, with $500 going to winners and an additional $500 to their cause of choice.
The consumer-powered ad network, Peer Squared, provides another means for participants to help spread the word about the Lionhearts program — and earn rewards that can be shared back to charity partners.
I think Robin Hood would like social media.