by Virginia Sowers, ChildFund Community Manager
For 100 days, starting in mid-October and concluding Jan. 21, thousands of you said “yes” to child sponsorship.
To get the word out, ChildFund’s integrated campaign encompassed television advertising, website updates, e-mail and social media, including a three-phase Facebook promotion.
At the end of the campaign, 5,987 more children were sponsored, and for that we are grateful. Several ChildFund employees also answered the call.
Although we didn’t hit our goal of 100 new sponsors each day of the campaign, your support enabled us to save the lives of more children who currently lack proper nutrition, clean water and a chance for education.
The campaign also served to increase awareness of ChildFund and its mission. During the 100 days, ChildFund’s Facebook site attracted more than 2,500 new fans. Hundreds of you participated in our Facebook mini-sweepstakes, posting your sponsored children’s photos, pinpointing your sponsored children’s locations on a world map and sharing funny or poignant quotes from children’s letters. We learned some remarkable things about you, our sponsors, and the children you support.
As each Facebook event concluded, we chose a random winner from among the participants. Congratulations to Vada Cleeter of Indiana, who sponsors nine children; Paul Porter of South Dakota, who sponsors a child from Indonesia; and Falguni Pandya from California, who sponsors one in Sierra Leone. Cleeter won a stash of ChildFund gear, while Porter and Pandya won $100 in educational items to be delivered to the field in their honor.
To a child living in poverty, sponsorship makes a world of difference. It’s not too late to say “yes.”