by Cynthia Price, ChildFund Director of Communications
Janine Infurnari interned at ChildFund last summer. For one of her classes at Virginia Commonwealth University this year, she and fellow students were asked to pick a charitable organization around Richmond, identify the nonprofit’s target audience and come up with an ad campaign to attract volunteers or donations.
Not surprisingly, Janine picked ChildFund. “I thought of ChildFund immediately since I had interned and was very familiar with the work you do and the brand itself. It was a positive experience and I felt a connection with the brand, so I enjoyed thinking about it further,” she says.
“I wanted to focus on a lesser known way to give donations, so I chose gifting,” she explains. ChildFund’s Gifts of Love & Hope catalog became her focal point for the project. “The option to give a gift might appeal to a college student or single parent who might not have reliable funds to sponsor a child but still wants to help,” she notes.
Janine created these three great ads.
What do you think of the ads? And what ideas do you have to promote ChildFund’s work?