By Cynthia Price, Director of Communications
I’ve never been a fan of carnations. I’m more of a roses and Gerber daisy girl. But then I went to Ecuador and developed new appreciation for this simple flower.
Carnations have helped transform the community of Santa Rosa de Patután, located in the province of Cotopaxi, two hours from Ecuador’s capital city, Quito.
During my visit I heard from community leaders about how their village had changed in the past decade and a half. You could say it had grown up. Fifteen years ago, Santa Rosa de Patután was a struggling community with no access to clean water or sanitation services. Adults in this isolated village had little income and few job opportunities. Alcoholism was rampant. Children were sick due to the lack of clean water and poor sanitation.
Today, though, there is much to celebrate. One of the first things ChildFund did when it began working with the community was open up access to clean water. We also helped educate children and family members about proper hygiene. Children’s health improved.
Access to water also meant that irrigation systems could be put in place to help grow crops and flowers, in particular carnations.
With the installation of irrigation systems, farmers realized that their lands could be productive. They would no longer have to travel to the cities looking for work in construction or domestic services. Seeing an opportunity for a locally based enterprise, they built greenhouses to grow carnations. A sea of red and white and pink carnations springing from the earth looks like a sunrise – absolutely breathtaking. When the carnations are harvested they are brought to buildings for processing and shipment to the United States, Europe, Russia and other countries in Latin America. Breathing in the scent is intoxicating.
At the same time that the carnations began to flourish, community members created their own credit union, with initial training and support from ChildFund. Profits generated from the sale of carnations are reinvested in projects for the community such as building better roads and creating a technology center for the children.
“It hasn’t been easy, we had to struggle a lot, and this is the result of many hours of meetings with the community to organize ourselves and make our business work,” says Nestor Moya, a community leader. “Fifteen years ago, we didn’t have water or electricity, but ChildFund gave us the foundations… and now we are entrepreneurs and administrators. We don´t have to work for anybody else.”
Hearing that success story has changed my views on carnations. I’d be delighted with a bouquet of carnations this Valentine’s Day. Beyond making my day special, those carnations would be changing the lives of the children and families who grow them with love.
That’s the sweet smell of success.