Exchange Program in Americas Focuses on Sponsorship Experience

By Nicole Duciaume, Regional Sponsorship Coordinator, ChildFund Americas

In the Americas region, four of ChildFund’s sponsor relations managers visited other countries for a week to observe firsthand what their counterparts do. This is the first of four posts about the exchange program.

In every ChildFund national office, there is one person who is responsible for enhancing the sponsor-child relationship. This person relies heavily on a team of staff and volunteers throughout the country to ensure every process and procedure is followed to identify children for enrollment, gather photos and biographical information to send to potential sponsors, oversee the exchange and translation of hundreds of thousands of letters, deliver monetary gifts, and respond to sponsor inquiries about children, programs and ChildFund in general. These people are the unsung heroes of the sponsorship process: They are sponsor relations managers.

girls writing letters

Girls in the Americas write letters to their sponsors.

The Americas region, which serves children in nine countries, is committed to improving sponsor relations, helping children and sponsors connect, and building the expertise of our staff. Our sponsor relations managers do a great job, but there is always room for improvement and learning. By investing in our sponsorship staff both professionally and personally, we hope to improve the sponsorship experience for children, families, communities and sponsors.

This year we decided to take the learning experience out of a meeting/conference setting and move it into the field, where sponsorship processes and experiences are more relevant and exciting. So, we created an exchange program. Over the course of one week, four of our regional sponsor relations managers visited a regional counterpart to share and learn from each other. Brazil’s manager went to Bolivia; the Caribbean manager went to Guatemala. Ecuador’s manager went to the United States, and Honduras’ manager went to Mexico.

With these visits, the managers aimed to learn firsthand how other sponsorship departments are organized and how operations are managed. Each exchange was to cover several topics: structure, staffing, volunteer motivation, orienting families to ChildFund programs, children’s self-expression, translations/communications, letter timeliness and so on.

We also hoped to open new channels of communication between the offices, encouraging peer-to-peer mentoring and exchanging best practices and other lessons. Also, each participant would gain a more global perspective — similarities and differences in culture, children and communities. In the end, we hope the exchange will help us unify who we are as ChildFund and as a dynamic and multicultural region.

This week we will be sharing reflections from sponsorship managers who participated in the exchange.

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