To commemorate ChildFund’s 75th anniversary, we invited the leaders of the 12 ChildFund Alliance groups to reflect on the past and future of their own organizations and the Alliance. Today, we hear from France.
Un Enfant par la Main was founded in 1990 by ChildFund International. Today, through sponsorships, we are supporting more than 7,000 children and almost 100 projects in 16 countries.
After 23 years of work and engagement to help children who are impoverished, 2012 saw a dramatic change in our global strategy. We interviewed hundreds of sponsors, donors, volunteers, team members and other stakeholders in our organization to arrive at our key objectives of increasing sponsorships and funding, and to accurately measure the effects of our actions to promote children’s rights.
These objectives are based on our organizational values:
The first outcome of our strategy was the launching of a communication campaign called Aider un enfant, si ça compte pour moi, imaginez comme c’est concret pour lui. (Helping a child: If this matters to me, imagine how concrete it is for him.) The campaign focuses on the relationships between children and sponsors, highlighting the concrete effects of sponsorship on children’s lives. As the campaign launched, we also increased our digital presence with a new website, newsletter and increased social network engagement to reach our supporters.
As our organization makes strategic shifts, it is always with the desire to help more and more children to grow up and thrive in the best conditions and environment possible through sponsorship.