New Global Strategy Focuses on Children’s Rights

By Florence Provendier, Executive Director, Un Enfant par la Main 

To commemorate ChildFund’s 75th anniversary, we invited the leaders of the 12 ChildFund Alliance groups to reflect on the past and future of their own organizations and the Alliance. Today, we hear from France. 

75th ChildFund logoUn Enfant par la Main was founded in 1990 by ChildFund International. Today, through sponsorships, we are supporting more than 7,000 children and almost 100 projects in 16 countries. 

After 23 years of work and engagement to help children who are impoverished, 2012 saw a dramatic change in our global strategy. We interviewed hundreds of sponsors, donors, volunteers, team members and other stakeholders in our organization to arrive at our key objectives of increasing sponsorships and funding, and to accurately measure the effects of our actions to promote children’s rights.

These objectives are based on our organizational values:

  • Solidarity: Building links between France and the communities we serve to enable children and their families to be self-sufficient. To reach this goal, we work with fellow ChildFund Alliance members to meet the true needs of families and communities.
  • Responsibility: In communities we serve, we seek to build awareness of the role community members have to play and their responsibilities. At the same time, we commit to evaluating the impact of our actions and being transparent.
  • Respect: Listening to and understanding sponsors to make their involvement easier; listening to and understanding supported children so that we may better meet their needs.

    Senegalese children

    Florence Provendier spends time with children in Senegal.

The first outcome of our strategy was the launching of a communication campaign called Aider un enfant, si ça compte pour moi, imaginez comme c’est concret pour lui. (Helping a child: If this matters to me, imagine how concrete it is for him.) The campaign focuses on the relationships between children and sponsors, highlighting the concrete effects of sponsorship on children’s lives. As the campaign launched, we also increased our digital presence with a new website, newsletter and increased social network engagement to reach our supporters.

As our organization makes strategic shifts, it is always with the desire to help more and more children to grow up and thrive in the best conditions and environment possible through sponsorship.

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