By Saroj Pattnaik, ChildFund India
Kshetrapal, 33, and his family live in the town of Firozabad in India’s Uttar Pradesh region, an area known for its home-based bangle industry. With no other source of income, the family saw no alternative but to do this difficult and often dangerous work.
“I and all my family members were spending more than 10 hours every day in joining, sorting and coloring bangles in a very distressful environment,” Kshetrapal recalls. “I never liked that work, but I had no choice at all.”
Along with his wife, his younger brother and elderly parents, Kshetrapal used to crouch over hot, smoky stoves for all those hours welding the ends of glass bangles and decorating them with glitter — until he enrolled in ChildFund India’s Sustainable Livelihood Development Program.
Started in 2012 as a pilot in Firozabad supported by ChildFund Deutschland (Germany), the program aims to empower people, especially youths engaged in bangle making, to adapt to changing circumstances and take up sustainable business ventures of their own choosing.
“The Sustainable Livelihood Development Program is a great program through which we can help the youth and women become independent and self-sufficient,” says Dr. Werner Kuepper, ChildFund Deutschland’s program director. “With the help of this initiative, the local youth can be free from the bangle work and start up something of their own that is new and has sustainability.”
The program’s organizers first examined the participants’ lives, including their education, their current livelihoods and what kind of work they wished to do. During the second phase, the participants were trained to come up with business plans, develop commercial models and test the new business models in open-market conditions. They attended classes, worked in groups and collected market information, as well as creating prototypes of their products.
“Many a time, I wanted to start some other business that would allow me to get rid of this distressful bangle making,” Kshetrapal says. “But I had no idea of how to start a new business, nor had I money for it.” But a friend of his brother mentioned the livelihood program, and Kshetrapal enrolled.
During the program, the father of four was asked if he had a business in mind. “I shared my thoughts of starting a snack-making business, which I had harbored for several years but didn’t know how to start it,” he says. “During the training sessions, I was informed about the risks and techniques of running a sustainable business. Subsequently, they fine-tuned my business model, and today I am doing the business quite successfully.”
Kshetrapal’s life has been difficult. He lost his first wife to tuberculosis seven years ago, and he had to leave college to work and support his family.
“After my wife’s death, my father also fell ill because of the excessive smoke, which we had to inhale for hours while making bangles every day,” he recalls. “Since then, I was thinking of an alternate livelihood option, and ChildFund has given me that opportunity. I am so very thankful to this organization.”
Today, Kshetrapal has his own business of producing and distributing snacks, which are highly popular in India. Early this year, he and a few other students presented their business models at an event organized in Firozabad, and he received a certificate from the Bonn-Rhein-Sieg University of Applied Sciences, a German university.
“Today, I am very happy that we have shifted from bangle making to snack making — from unhealthy and painful work to relatively safer and less laborious work,” Kshetrapal says. “My younger brother is now going to college. We are able to earn more than what we used to earn in bangle making. I am very happy and want to scale up my business soon.”