By Kate Andrews, ChildFund Staff Writer
Here at ChildFund, we think a lot about children who are five and younger. A child’s fifth birthday is an important milestone because the most significant development — physical, social and cognitive — occurs in the first five years of life. This is when language, motor coordination, problem solving and self-control become more defined. But approximately 200 million children under the age of five are not receiving the proper nutrition, stimulation, and education that they need to reach their full potential.
That’s why ChildFund is taking part in 5th Birthday and Beyond, a campaign culminating with an event on Capitol Hill on June 25 that focuses on the health of children around the world. More than 100 nongovernmental organizations (including ChildFund), businesses, philanthropic groups and others have formed a coalition to create awareness of worldwide improvements in children’s health around the world and what remains to be done.
As ChildFund President and CEO Anne Lynam Goddard notes, “My great hope for the 5th Birthday and Beyond campaign is that it will inspire many more of us to invest in providing children living in poverty with the support they need — not just to survive, but also to dream, achieve and contribute.”
Some of the news is excellent: In 2014, 6 million fewer children will die before their fifth birthday than 25 years ago. Polio is largely eradicated, and in the past 12 years, fewer children have died from pneumonia, diarrhea, measles, malaria, and AIDS. Credit goes to many groups in the U.S. and around the globe, including U.S. foreign assistance programs, UNICEF, the World Health Organization and numerous NGOs like ChildFund.
Nonetheless, there are still many battles to fight, as 6.6 million children under five are expected to die this year, primarily from preventable diseases. Public awareness is the first step in overcoming these serious obstacles to better health among the youngest people in developing countries.
We’ll have more information as 5th Birthday and Beyond approaches, but for now, we ask you to go into your photo albums and find a picture of yourself when you were around five years old. Then, when June 23 (the launch of the social media campaign) comes, post your photo as your avatar on social media and send out a message about the importance of child survival and health to share with your community.
Here are some numbers that may help you, and don’t forget to tag your message with #5thbday. Thank you for your help!