Cyclists, Businesses Take on ChildFund’s 10-Bike Challenge

ChildFund President & CEO Anne Goddard announces our partnership with Richmond 2015 as the "Official Charity of Choice" for September's UCI Road World Championships in Richmond, Virginia.

ChildFund President & CEO Anne Goddard announces our partnership with Richmond 2015 as the “Official Charity of Choice” for September’s UCI Road World Championships in Richmond, Virginia.

By Kate Andrews, ChildFund Staff Writer; Photos by Christine Ennulat, ChildFund Content Manager

This morning, ChildFund launched the 10-Bike Challenge in connection with the UCI Road World Championships, which will bring more than 1,000 elite cyclists from 75 countries to the streets of Richmond, Virginia, in September. The organizer of the nine-day event, Richmond 2015, has named ChildFund as its “Official Charity of Choice.”

As part of our cooperative effort, we’re asking Richmond businesses to raise $1,000 to purchase 10 Dream Bikes for girls in 12 countries who need them to get to and from school. Our goal is to raise enough funds to pay for 3,400 bicycles, and we’re well on our way, with pledges from Richmond PR firm Hodges Partnership, Covington Travel and Tredegar, a Richmond-based global manufacturer of plastic films and aluminum extrusions, which has made a $25,000 grant.

“We are so happy that the world is coming to Richmond this September,” ChildFund President & CEO Anne Goddard said at today’s power breakfast at Richmond Cycling Corps. She noted that many children interviewed for the ChildFund Alliance’s annual Small Voices Big Dreams survey say they wish to continue their educations, despite many obstacles.

In developing countries, children who say they want to stay in school usually don’t mean attending college, Goddard pointed out. “What these kids are talking about is finishing grammar school, middle school or sometimes high school. Instead of riding buses, these kids get to school by walking.” Snakes, rough terrain and people who don’t have children’s best interests at heart present serious obstacles, she said. A bike helps speed up the commute, as well as making it safer.

“From the very beginning, we’ve talked about Richmond 2015 as being bigger than just a bike race,” said Lee Kallman, marketing and communications director of Richmond 2015. “The Dream Bike program really demonstrates the power of the bicycle.”

Mari Holden, sports director of the Twenty16 professional women’s cycling team (as well as an Olympic silver medalist and six-time U.S. championship winner), said that her cyclists have accepted the 10-Bike Challenge, too. “This Dream Bike program really resonates with our core values,” she said, naming education and empowering girls.

Holden added later, “I think for us, cycling is a sport where we learn about perseverance.” It’s different for girls in developing countries, who must show perseverance just to attend school, as opposed to competitive cycling, but Holden says that she and her team are all for helping girls become educated and reach their goals.

Liz Gluck of Covington Travel, the Richmond-based travel agency that has taken the 10-Bike Challenge, says that the owner, Josée Covington, has pledged to match her employees’ donations, and they’re already halfway to the $1,000 goal. “We just thought it was a great cause, to support ChildFund and empower girls.”

Josh Dare, co-founder of the Hodges Partnership, said that if his firm of 15 people can take the challenge, so can other smaller and midsized companies. “What a great opportunity this is,” he said. “I’m thinking of this as our own bike rally. Let’s rise to this challenge.”

You, too, can help girls continue their educations by donating a Dream Bike.

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