Choosing a Winner of ChildFund’s Community Video Contest

By Meg Carter, ChildFund Sponsorship Communication Specialist

At the end of the year in the San Francisco Bay area, where I live, the lines to buy cinema tickets are as long as the waits to see Santa. We’re not only at theaters for Hollywood’s latest blockbusters; this is home to more than 50 annual film festivals. Screenings of documentaries, experimental films and cinema from all around the world routinely sell out.

This year, between Christmas and New Year’s, I had a film festival of my very own as I took one last look at entries from ChildFund’s second annual community video challenge: 35 short films, each telling the story of a child’s success. In 2015 our contestants represented 12 countries across all three regions where we work: Africa, the Americas and Asia.

Despite shoestring budgets and novice filmmakers – sponsored children among them – these videos share many qualities with the competition at the Golden Globes and Academy Awards. And for pure authenticity, they beat the professionals hands down.

What makes a winning video? While technical aspects like camera steadiness, smooth transitions and spell-checked captions can certainly make a difference, the best videos tell a story. We all make sense of our experiences through stories. And the most human stories tell of young heroes who, with help from wise adults, overcame enormous odds to achieve their dreams.

Stories develop their characters, present conflicts, portray life’s trajectories and appeal to the audience’s awe, excitement or amusement. They also are, above all, authentic. That’s a lot to accomplish in less than 3 minutes, the limit given our contestants.

Each year, our winners receive small cash awards to help with the purchase of training or equipment, including cameras, tripods, microphones and video-editing products.

In 2015, our judges came from ChildFund’s global communications and sponsorship divisions.

Just as folks don’t always agree with the outcomes of the Oscars, we weren’t unanimous in our choices. But we were all captivated by a video from La Paz, Bolivia, which showed us how a young woman named Andreina rose above her circumstances and is helping others. Rather than filming a traditional video, her community gathered a series of photos documenting her daily activities, adding captions and a soundtrack that made us feel as if we were in the middle of her life.

Here are the best of our 2015 video submissions. Congratulations, and thanks to everyone who entered.

Also, watch the 2014 community video winner from Zambia, featuring 10-year-old Tinashe.

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