ChildFund Goes Mobile

by Virginia Sowers, Community Manager

If you have a smart phone or other mobile device, check out the new mobile version of ChildFund’s website at

“We know our supporters are committed and passionate about helping children around the world, and the mobile site provides them with portable access at all times,” says Cynthia Price, director of communications. “They can share information with others through the site and if they are so moved, they also can donate quickly and easily. Best of all, the site provides direct access for those who have decided to commit to sponsoring a child.”

According to a study by Taptu, a mobile search engine company, nonprofits are becoming quick adapters of mobile technology, using the donation portals to streamline the fundraising process, and contributing to the continued development of mobile commerce, reports Mobile Marketer.

ChildFund’s mobile site offers a text-to-give donation feature, allowing supporters to contribute to children’s greatest needs with just a couple of clicks. Text-to-give is especially efficient in emergency situations when urgent funding is needed for children affected by a natural disaster or civil unrest.

Other features of the mobile site include news briefs, child sponsorship information, overviews of the countries where ChildFund works and ongoing projects for children and communities.

We invite you to visit our site on your mobile device and share the link with others — it’s a great way to introduce friends and family to ChildFund’s work around the globe.

ChildFund Quickly Adopts Social Media, Next Step is Fundraising Online

By Cynthia Price
Director of Communications

The responses of 1,295 nonprofit executives show that 91 percent raise money online, but only 58 percent of those nonprofits use social media for fundraising. The article appeared in NPT Instant Fundraising, a publication of The NonProfit Times.

Sharing their story, building a community, public relations, and donor engagement/retention — not raising funds — were listed as the nonprofits’ top reasons for engaging in social media.

The executives were responding to a survey conducted by Sage Nonprofit Solutions, based in Austin.

ChildFund International trends with the results. When we changed our name in July to one that reflected our global scope and our work as part of the ChildFund Alliance, we knew we had to familiarize people with our new name and help others connect the new name to the old one.

We’ve done a decent job of raising awareness through Facebook, Twitter and blogs. We’re hearing from you that you believe in the work that we do and that it feels good to make a difference in the lives of children. Many of you have further shared that message for us through your social networks.

One of the survey findings was that social media isn’t a part of most nonprofit organizations’ everyday activities. At ChildFund, it is. We have both a community manager and a director of e-Philanthropy. Those aren’t titles just to impress. They’re intended to send a message: Our community of supporters is crucial to helping children in the countries where we work. And we plan to continuously seek more contributions through online platforms.

In the coming weeks, we’re planning to use our social media platforms to raise awareness of our gift catalog, a unique way to help a child. Each gift you choose will be used exactly as described in the catalog. The gifts come in all shapes and sizes — and price ranges — and are a great way to become more familiar with the work ChildFund does. We hope that many of you will take advantage of this opportunity to purchase an item and change the life of a child.

ChildFund recently launched our Causes page on Facebook and will be updating that regularly.causes_image

We know that the more we can connect you directly to the impact we have on children’s lives, the more you will want to participate. Whether that takes the form of sharing our message, contributing or both. We want to continue the conversation and continue making a difference in the lives of deprived, excluded and vulnerable children.

What a Journey

By Cynthia Price
Director of Communications

It’s been an incredible journey these past 31 days of October. We’ve traveled across three regions, several continents and visited 31 countries.31 in 31

We’re looking forward to “unpacking our bags” and taking a short breather before we return with more blogs about the ChildFund experience.

We hope that you have enjoyed the stories from the countries where we work and hearing from guest bloggers. Our photos and videos were our postcards —the best part is that they required no postage.

What’s great about the Internet era is that even when you are traveling you can still keep in touch. We loved reading your comments and hearing from you as well.

We hope that the past 31 days provided you with a better understanding of the work that ChildFund does and how your support and contributions make a difference. And for those who aren’t currently a supporter, we hope that the series sparked something in you to help change a child’s life.

I’d also like to thank David Hylton, who originated the idea for this series and put it together. You can think of him as our travel guide.

Seeds of Hope

By David Hylton,
Public Relations Specialist

Our new Web site,, has many new features, including stories from formerly sponsored children, who we call alumni. Here is one of those stories:

Nearly half of Mexico’s population lives in poverty. But for almost 125,000 children and their family members, there is hope for improved living conditions. Jorge is one example of ChildFund International’s sponsorship success in Mexico2009-07 Seeds of Hope

Jorge’s family had a difficult financial situation. His father worked as a mason. To supplement the family income, his mother washed and ironed clothes for others. She learned about one of ChildFund’s local community organizations while looking for work and she quickly enrolled Jorge to become a sponsored child.

“I was 6 years old and I received support from very generous people living very far away,” Jorge remembers. “I only knew them from letters and photos but I could tell that they were concerned about my well-being. These people provided the support I needed for my education and health, as well as hope for a decent life, which is priceless.”

He was active in a variety of ChildFund programs and helped implement community activities, which developed his life skills. Today, he holds a bachelor’s degree in business administration and he is supporting his community and his own family.

“I would like to thank the person who – with no other interest than to help – reached out and supported me while I was going through a rough time in my childhood,” Jorge says.

To read more about Jorge, click here. And to read stories about more ChildFund International alumni, click here.

A Doctor to Be

By David Hylton,
Public Relations Specialist

Since he was 7 years old, Pardon of Zambia has been at the head of his class.

Pardon, now 20, is a cool and gentle looking young man of the Kafue District who dreams one day of becoming a medical doctor. 

Pardon has been accepted to the University of Zambia for a Bachelor of Science degree in the School of Natural Sciences.

Pardon has been accepted to the University of Zambia for a Bachelor of Science degree in the School of Natural Sciences.

“I want to do medicine and later specialize in pathology or neurosurgery,” he says.

Pardon, who has two younger sisters and a younger brother, remembers entering a ChildFund International sponsorship program 14 years ago.

“The program paid for all my school fees and other requirements like school shoes, uniforms, books, mosquito nets, just to mention a few,” he recalls.

To read more about Pardon and his life goals, click here to visit the new “Children” section of ChildFund International’s Web set. In addition to reading about Pardon, you’ll find more stories of children in our programs, and you can find out how you can help make a difference in the lives of deprived, excluded and vulnerable children around the world.

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