By David Hylton,
Public Relations Specialist
In July we thanked you for following us on Twitter; now hear it from those you helped – a family in Zambia. A couple of months ago on Twitter we promised to send items from our Gifts of Love and Hope catalog to areas that needed them the most – for every 200 followers during the campaign, one gift would be given from an anonymous donor who went above their usual giving amount.
As part of our campaign, we promised to share with you video of children and families receiving those gifts. After a small delay, videos have arrived back at our International Office in Richmond, Va.
The first video features Phiri, chairman of a goat restocking group in Zambia who talks about the benefits of goats to the families. These goats will help a family make money that can be used for school uniforms and provide nutritious food and milk. Also on this first video are Cement and Mary with some of their grandchildren thanking you – our Twitter followers – for helping provide the goats. Cement and Mary have seven children and 10 grandchildren.
In addition to the goats in Zambia, the other gifts made possible from the Twitter campaign are two sets of chickens in The Gambia; three sets of 15 grafted mango trees for Kenya; and three sets of vegetable seeds in Ethiopia. Once we receive additional footage, we will share it with you.
Once again we want to thank everyone for following us on Twitter (@ChildFund) and helping make a difference in the lives of these children and their families.
By David Hylton,
Public Relations Specialist
It has taken just a little longer than we anticipated, but the gifts for children and families in four African countries made possible by our Twitter campaign in July are in transit.
To give you a brief recap, the Twitter campaign worked like this: every 200 followers @ChildFund received during two weeks in July meant a gift from our Gifts of Love and Hope catalog to one of the countries. The gifts were made possible by an anonymous donor who went above their usual giving amount. You can read more about our campaign here.
When the campaign ended July 27, we had more than 2,200 followers, which meant 11 gifts. Two sets of chickens are now headed to a school in The Gambia; three goats are going to families in Zambia; three sets of 15 grafted mango trees will be planted in Kenya; and three sets of vegetable seeds will soon arrive in Ethiopia.
These donations are about much more than the actual item. Each item represents a livelihood for a family, income, responsibility, and, most importantly, an opportunity for a brighter future thanks to each of you.
Small video cameras have already been shipped to The Gambia and Zambia and we expect footage from those areas in the coming weeks. As the videos arrive back in our U.S. headquarters in Richmond, Va., we will share them with you. Due to delivery issues to remote parts of the world and technology issues with slow Internet connections in many areas where we work, getting information from our program areas takes time and patience from everyone involved.
Thanks to everyone for following and helping to change the lives of 11 children and their families.
For more information about ChildFund International, visit www.ChildFund.org.
By David Hylton,
Public Relations Specialist
Thank you, thank you, thank you! We can’t say it enough! On July 10 when we launched our Twitter campaign, we didn’t quite know what to expect. We knew we’d get a lot of new followers, but perhaps we underestimated the generosity of people out there. For everyone who lent a hand in this – THANK YOU!
As the campaign ended at noon today, we had more than 2,200 followers – that’s 11 gifts to help deprived, excluded and vulnerable children and families in The Gambia, Zambia, Kenya and Ethiopia. (For more information on the campaign and how it worked, click here to read our initial post and here when we reached 1,500 followers.)
Now that this campaign is over, what’s next? Thanks to anonymous donors who are going above their usual giving amount for this campaign, children and families will receive the following gifts:
• Chickens for a school in The Gambia
• A goat for a family farm in Zambia
• Mango trees in Kenya
• Vegetable seeds in Ethiopia
Over the next few days, we will ship the items to the program areas so they can be put to immediate use. During this process, we are working with ChildFund International employees in those countries to film video and take pictures so that you can see how following us on Twitter helped children living in poverty. It’s a commitment from us to hold an accountable dialogue with you.
We expect this process may take a couple of months to complete. Due to delivery issues to remote parts of the world and technology issues with slow Internet connections in many areas where we work, getting information from our program areas takes time and patience from everyone involved.
Now that the Twitter campaign is over, it certainly doesn’t mean that our presence there is disappearing. We’ll continue to post updates about ChildFund, answer questions followers may have, retweet others’ posts on topics we find relevant and much more. This campaign is only the beginning of our conversation.
Our Twitter campaign is drawing to a close – it will officially end at noon Monday, July 27 (by noon we mean on the East Coast in the U.S.). This campaign started July 10 as a way to bring awareness to the needs of children and families in four African countries. For every 200 followers @ChildFund receives, agricultural gifts will be given to families and children in The Gambia, Zambia, Kenya and Ethiopia from our Gifts of Love and Hope catalog.
So far we have more than 2,000 followers — that means 10 gifts to help children and families in those countries. These gifts are being made possible by donors giving above their usual amount.
We’d once again like to thank several blogs and followers on Twitter for bringing awareness to this campaign, in addition to ones we have already mentioned:
Once the campaign ends, we’ll send the gifts to the communities. We’re also sending small video cameras so we can share firsthand how these gifts make a difference in the lives of the individuals and the community. We want you to know that your efforts are leading to the well-being of the world. Continue to check back for additional details in the coming weeks.
For more information about ChildFund International, please visit www.ChildFund.org.
In celebration of our new name and our commitment to children, we told the Twitter community for every 200 followers @ChildFund receives, agricultural gifts would be given to families and children in The Gambia, Zambia, Kenya and Ethiopia from our Gifts of Love and Hope catalog.
We’re proud to say it’s only been 10 days since the campaign launch and we’ve already given seven gifts! Thank you to our 1,500-plus followers for making this happen.
Additionally, we’d like to thank the following blogs for joining us in the fight to help underprivileged children across the globe:
• Beth’s Blog: How Nonprofits Can use Social Media
• Colin’s Blog
• Giving in a digital world
• The Raiser’s Razor
• ServeNext.org Blog
• Next Communications
• A. Fine Blog
• Alex De Carvalho
• Sue Anne Reed
We have seven more days – this campaign will end July 27 – to give children and their families more gifts. Encourage your friends to make a difference by following @ChildFund and tell them the more the followers, the more gifts these children and families receive. Let them know how they can be instrumental in helping a school in The Gambia, or a family farm in Zambia receive a goat, among other things. Join us in our commitment to children’s welfare by following us @ChildFund.
Once the campaign ends, we’ll send the gifts to the communities. We’re also sending cameras so we can share firsthand how these gifts make a difference in the lives of the individuals and the community. We want you to know that your efforts are leading to the well-being of the world.
By David Hylton,
Public Relations specialist
Thanks to donors stepping up and going the extra mile, our Twitter campaign has generated five gifts for deprived, excluded and vulnerable children in Africa. For every 200 followers we receive through July 27, a gift from our Gifts of Love and Hope catalog will be sent to fulfill needs in The Gambia, Zambia, Kenya and Ethiopia.
Gifts such as chickens, goats and seeds provide a children and families food and, very possibly, a way to make money. One such example is in Uganda where ChildFund helped Milly, a single mother, start a piggery business.
When her husband died in 2003, she was unemployed and left with eight children to raise. A year after her husband’s death, a meeting was held in her Ugandan village to tell residents that ChildFund International was looking for people to train in farming. ChildFund Uganda staff visited the village soon after the meeting to register people in the program.
“We were immediately enrolled for a one-week course on gardening and farming,” Milly said. “Before the training, I used to rear a few pigs at home. I would tied them on a rope and take them to the garden to feed. Now I have given them shelter because I am equipped with knowledge on how to look after them in the right way.”
At the end of the training, ChildFund gave Milly a pair of piglets – male and female – to help her start a piggery business. Today she is an accomplished community piggery farmer, and she has started other income-generating activities such as poultry and banana farming. And because of this business, she is able to afford to send her children to school, providing them an education they otherwise would not have had. Her children also participate in the family business.
What seems likes a small gift can transform a life. As our Twitter followers grow, so will these stories. And we will share them with you as they come in. So to the already 1,000-plus followers, we thank you.
Follow us on Twitter and you can make the difference in the lives of children. Really. It’s that simple.
To celebrate our new name and our commitment to children, we’re giving agriculture gifts from our Gifts of Love and Hope catalog to children and families for every 200 Twitter followers we receive.
These efforts will directly benefit children in The Gambia, Zambia, Kenya and Ethiopia. There is no cap on followers, and the offer will continue through July 27. Each country has different needs so the gifts vary:
As part of the effort, ChildFund International is sending Flip video cameras to program offices in each of the four countries to report back. We’ll share the recipients’ stories and photos with you. We want to share how your efforts and these items benefit children and their communities. It is also a commitment not to simply promote, but to continue an accountable dialog with our supporters.
So come follow us. Tell your friends. Tell your friends’ friends. By simply following @ChildFund we can all make a difference in a child’s life.