Procter & Gamble

ChildFund Honored for Social Sustainability

ChildFund International’s corporate partner, Procter & Gamble Company, honored our organization with its 2014 Social Sustainability Partnership Award this week during the Clinton Global Initiative annual meeting in New York City. ChildFund President and CEO Anne Lynam Goddard accepted the award on ChildFund’s behalf. For seven years, ChildFund has helped administer the P&G Children’s Safe Drinking Water program, which provides safe water for families living in poverty and people living with HIV and AIDS. Recently, a ChildFund-supported community in Brazil received the seven billionth liter of clean water.

“ChildFund values our partnership with P&G and the company’s support in bringing clean drinking water to people across the globe,” said Goddard. “Improving access to clean drinking water is one the world’s most important needs. We look forward to continuing our work with P&G to increase the availability and sustainability of clean drinking water in developing countries.”

7 billion liters

Claudia’s family received Children’s Safe Drinking Water’s 7 billionth liter of clean water. Photo courtesy of P&G.

Seven Billion Liters of Clean Water

By Kate Andrews, ChildFund Staff Writer

Seven billion liters of water: That’s a big number, one that’s hard to imagine. But it has made the difference to at least 39,000 people who might have lost their lives to waterborne diseases over the past 10 years.

7 billion liters

Claudia’s family received CSDW’s 7 billionth liter of clean water. Photo courtesy of P&G.

In 2004, one of ChildFund’s partners, Procter & Gamble, started the nonprofit Children’s Safe Drinking Water program, which provides packets of water-purifying powder to families in the Americas, Asia and Africa who don’t have reliable access to clean water. Recently, CSDW passed the milestone of delivering its 7 billionth liter of clean water, to a family in one of ChildFund’s programs in Brazil. ChildFund has helped distribute the packets. Seven billion liters equal one liter of clean water for every single person in the world, and CSDW estimates that the program has prevented 300 million days of diarrheal disease and saved 39,000 lives.

The program is part of P&G’s Clinton Global Initiative pledge to help save one life an hour by 2020.To celebrate the milestone, P&G has launched a social media drive now through April 22 (Earth Day). Every time you use the hashtag #7billionliters on Facebook, Twitter or Instagram during this week, P&G will donate an additional liter of clean drinking water. They hope to provide 1 million more liters this week!

“This new program is one example of why ChildFund values its partnership with P&G,” says Anne Lynam Goddard, ChildFund’s president and CEO. “Clean water means a disruption of poverty. Thanks to our partnership with P&G, not only are we changing lives in Brazil, but in many countries around the world, from drought-affected areas of Kenya to areas impacted by natural disasters in Indonesia and Mozambique.”

 

Clean Water for Ugandan Families Living with HIV/AIDS

by Virginia Sowers, ChildFund Community Manager

Procter & Gamble, developer of the PUR water filtration system, has partnered with ChildFund to provide a year’s worth of PUR water purification sachets to 1,000 households in Uganda’s Luwero district.

The distribution of PUR sachets (365 per household) and water purification sets will provide safe drinking water to families living with HIV/AIDS. Additionally, ChildFund, working through trained community health volunteers, will educate families on the importance of proper hygiene, steps they can take to prevent diarrhea and how to recognize the danger signs of diarrhea that require prompt medical attention.

Approximately 1,000 households (5,000 to 6,000 people) living with HIV/AIDS will now have a reliable source of clean water. The PUR water filtration system, developed in collaboration with the U.S. Centers for Disease Control and Prevention, provides a simple means of purifying dirty water in an affordable and convenient way.

Greg Allgood, with Procter & Gamble, recently visited the ChildFund community in Uganda, providing this firsthand blog.

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