The Art of Storytelling

by Cynthia Price
Director of Communications

At ChildFund we know that the individual circumstances of every child are unique, and the communities and countries in which they live are often very different. We also know that our supporters – through their sponsorships and donations – provide interventions that can move children from being the victims in a tragic story being told the world over, to one where they are authors of their own, more hopeful narratives.

Our President and CEO Anne Lynam Goddard frequently references this goal when she speaks. As a communications person, I am drawn to the idea of children authoring a hopeful narrative for their life story.

One of the things we aspire to do well at ChildFund is to share those narratives. We’ve been meeting in recent weeks to figure out how we can do this better. Should we ask youth to journal and share their entries through our Web site? Should we tell the stories through videos? Should we interview children and youth and tell their stories for them in traditional feature writing format? We think it will be a combination of these ideas and others.

We want to tell stories well and develop our signature style. That requires incorporating the voices of young people and illuminating their role as actors in their own development and success as they transition through life’s stages.

We already have some great content from the 31 countries in which we work, but we don’t always make it easy to get to. We’re working to change that. We also want to allow user comments, share more video and enable you to commit further if you are interested by linking you to areas where you can donate.

Through our Web site and our social media, we want to use stories to connect you better to the children whose lives you impact and also to explain the why and how behind ChildFund. We want to create a user experience that is worth your time.

If you have suggestions on how to do that better, we’d love to hear from you.

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