By David Hylton,
Public Relations Specialist
Thank you, thank you, thank you! We can’t say it enough! On July 10 when we launched our Twitter campaign, we didn’t quite know what to expect. We knew we’d get a lot of new followers, but perhaps we underestimated the generosity of people out there. For everyone who lent a hand in this – THANK YOU!
As the campaign ended at noon today, we had more than 2,200 followers – that’s 11 gifts to help deprived, excluded and vulnerable children and families in The Gambia, Zambia, Kenya and Ethiopia. (For more information on the campaign and how it worked, click here to read our initial post and here when we reached 1,500 followers.)
Now that this campaign is over, what’s next? Thanks to anonymous donors who are going above their usual giving amount for this campaign, children and families will receive the following gifts:
• Chickens for a school in The Gambia
• A goat for a family farm in Zambia
• Mango trees in Kenya
• Vegetable seeds in Ethiopia
Over the next few days, we will ship the items to the program areas so they can be put to immediate use. During this process, we are working with ChildFund International employees in those countries to film video and take pictures so that you can see how following us on Twitter helped children living in poverty. It’s a commitment from us to hold an accountable dialogue with you.
We expect this process may take a couple of months to complete. Due to delivery issues to remote parts of the world and technology issues with slow Internet connections in many areas where we work, getting information from our program areas takes time and patience from everyone involved.
Now that the Twitter campaign is over, it certainly doesn’t mean that our presence there is disappearing. We’ll continue to post updates about ChildFund, answer questions followers may have, retweet others’ posts on topics we find relevant and much more. This campaign is only the beginning of our conversation.
Our Twitter campaign is drawing to a close – it will officially end at noon Monday, July 27 (by noon we mean on the East Coast in the U.S.). This campaign started July 10 as a way to bring awareness to the needs of children and families in four African countries. For every 200 followers @ChildFund receives, agricultural gifts will be given to families and children in The Gambia, Zambia, Kenya and Ethiopia from our Gifts of Love and Hope catalog.
So far we have more than 2,000 followers — that means 10 gifts to help children and families in those countries. These gifts are being made possible by donors giving above their usual amount.
We’d once again like to thank several blogs and followers on Twitter for bringing awareness to this campaign, in addition to ones we have already mentioned:
Once the campaign ends, we’ll send the gifts to the communities. We’re also sending small video cameras so we can share firsthand how these gifts make a difference in the lives of the individuals and the community. We want you to know that your efforts are leading to the well-being of the world. Continue to check back for additional details in the coming weeks.
For more information about ChildFund International, please visit www.ChildFund.org.
Follow us on Twitter and you can make the difference in the lives of children. Really. It’s that simple.
To celebrate our new name and our commitment to children, we’re giving agriculture gifts from our Gifts of Love and Hope catalog to children and families for every 200 Twitter followers we receive.
These efforts will directly benefit children in The Gambia, Zambia, Kenya and Ethiopia. There is no cap on followers, and the offer will continue through July 27. Each country has different needs so the gifts vary:
As part of the effort, ChildFund International is sending Flip video cameras to program offices in each of the four countries to report back. We’ll share the recipients’ stories and photos with you. We want to share how your efforts and these items benefit children and their communities. It is also a commitment not to simply promote, but to continue an accountable dialog with our supporters.
So come follow us. Tell your friends. Tell your friends’ friends. By simply following @ChildFund we can all make a difference in a child’s life.